Be the roof company homeowners recognize before they need urgent repairs.
Run a focused introduction to a selected residential cluster. Pair the mailed creative with a billboard concept on nearby travel routes where appropriate inventory exists. An optional completed-job neighbor mailing can be scoped after a real job is completed.
Digital out-of-home concept. Placement and available plays depend on the supplier.
A local introduction to exterior care and simple inspection booking.
Print-ready creative direction, not a proof approved for mailing.
Target audience
Owner-occupied residential streets within a contractor’s service area, subject to route and demographic verification.
Media plan
Direct mail + roadside screens. Prioritize relevant homeowners and travel corridors.
Response journey
Matching postcard and billboard creative → branded neighborhood landing page → consultation request.
Measurement
Separate landing link or QR per postal version; campaign call tracking if selected; supplier delivery reports; homeowner inquiries.
1. Confirm the customer's service area and approved offer. 2. Validate mailing routes and available billboards. 3. Approve artwork, quantities and vendor costs. 4. Launch only after written client authorization. 5. Report actual delivery and attributable responses.
No specific mailing routes or billboard placements have been reserved. Household counts, exact pricing and timing require a client-specific quote.